Scaling brands with agility, innovation, and results.
Phil Irvine brings a unique blend of brand management, agency, and consulting leadership to help brands scale with precision and creativity. He’s led teams responsible for major growth outcomes — from market expansion to revenue acceleration — and managed hundreds of millions in media investment.
BUILT ON BOTH SIDES OF THE TABLE
Phil Irvine is a marketing and growth leader with over a decade of experience driving measurable impact for consumer brands. Phil’s career spans both agency and in-house leadership roles — giving him a unique ability to combine strategic insight with the practical know-how to execute.
Throughout his career, Phil has delivered meaningful results across multiple industries, including 27% sales growth for a DTC beauty brand, 55% revenue growth for an eCommerce floral company, and oversight of over $700M in media spend for enterprise brands. These experiences have shaped a perspective grounded in performance, collaboration, and an unwavering focus on sustainable growth.
Phil earned his BA from the University of Notre Dame and an MBA in Strategy from UCLA Anderson School of Management, where he deepened his expertise in business strategy, data-driven marketing, and organizational growth.
Focus Areas
Marketing P&L Management
For growth to mid-market brands, have partnered with leaders to develop brand strategy, growth roadmaps, and organizational design
Digital Media Planning and Execution
10+ years of brand and agency experience to drive profitable growth while elevating brand perceptions
CRM Strategy and Execution
Lifecycle and retention strategies, tactics, and elevation of customer lifetime value
eCommerce and DTC Scaling
Merging of digital experience with offline brand presence. Full P&L management capabilities to drive sustainable growth
Trusted by Leading Consumer Brands and Agencies
Featured Case Studies
Beekman1802
Managed eComm P&L for this leading beauty brand to help offset declining revenues with direct response business. Increased eCommerce growth sales 27% YoY and net sales 15% YoY.
The Bouqs Company
Revamped CRM function and partnership marketing strategy for this leading floral business to drive 42% growth in 2 years.
Hired as the first marketing lead to spearhead the function for this food recommendation platform. Built out go to market strategy to launch the app and drive 1K downloads at a $5 customer acquisition cost.