CARMA 2018 (Custora)

Think Summit 2018 (Movable Ink)

Keynote Presentations

Keynote illustrating how The Bouqs used segmentation to increase revenue by 45% on Mother's Day.

How The Bouqs leveraged content to enhance personalization across email and web.

Articles

The Art of Analytics

In this profile, Phil Irvine explains how he blends data and creativity to drive meaningful results in digital marketing at his agency. He emphasizes that while analytics play a crucial role in audience targeting and campaign strategy, creative insight remains essential in driving authentic connections and business impact.

Leveraging Engagement to Take on The Largest Online Florists

Beachbody Builds Fitness and Customer Loyalty Through Omnichannel Engagement

The Bouqs pivoted from pure transaction-based flower delivery to building meaningful customer relationships through engagement marketing — using content, social experiences, and brand storytelling to challenge the top players in the online floral industry. The company stood out by turning one-time gift buyers into loyal subscribers and leveraging data-driven campaigns that deepen brand connection rather than relying solely on promotional discounting.

Beachbody’s strategy focuses on creating seamless, omnichannel experiences that go beyond traditional workout programs to deepen customer relationships and boost retention. By integrating social community features, personalized content, and digital-touchpoint accessibility, the brand turns fitness participation into ongoing brand engagement.