Allergan
Leveling up the largest aesthetics loyalty program to over $500M+ in revenue and 40% increase in membership
Joined the customer-loyalty marketing team at a time when the brand sought to deepen engagement with both patients and providers and drive recurring purchases across multiple product lines. Was hired to transition strategy and execution of the loyalty program from an agency in house.
SITUATION
WORK COMPLETED
Developed and executed a loyalty program strategy designed to increase repeat usage and brand advocacy among key customer segments.
Collaborated cross-functionally (marketing, CRM, digital, analytics) to redesign the membership experience, refine segmentation, and implement targeted communications and incentives.
Introduced tracking and measurement frameworks to monitor program performance (e.g., member acquisition, retention, incremental revenue) and optimized based on results.
RESULTS
Grew loyalty program to $500M+ in revenue
Increased total program members by 40% and active consumers by 15% over two year period
Increased participating accounts by 15% over two year period to 14K
Increased total program revenue by 33% and average revenue per active member by 21% over two year period
