BARE ZERO PROOF®
Amazon-First DTC Launch for new Non-Alcoholic Premium Spirits Brand
BARE Zero Proof® is a premier non-alcoholic spirit that was launched in late 2023. The core team has strengths in on premise beverage marketing, operations, and advocacy and hired myself to lead DTC operations with a focus on Amazon.
SITUATION
WORK COMPLETED
Built out BARE’s amazon presence from scratch inclusive of 5 ASINs, and it’s brand store
Launched Amazon ad campaigns to increase awareness of the brand and drive traffic
Additionally launched Shopify store and growth marketing to launch the brand to the marketplace
RESULTS
Currently tracking to drive $100K in sales in first year
With ad spend have maintained a 4.0 blended ROAS and 7% conversion rate with store traffic
BARE Zero Proof: Amazon-First Launch for Non-Alc Spirits
Built Amazon presence from scratch, on track for $100K in year-one sales with 4.0 ROAS and 7% conversion via sponsored ads.