BEACHBODY
Spearheaded a new multi-channel media approach to increasing customer lifetime value of a leading fitness brand
Hired to lead direct customer marketing efforts to increase engagement of existing customer across direct fitness, streaming, and shakeology product lines with a focus on paid channels. Served as a cross-functional lead between creative, analytics, and marketing production teams to implement paid growth campaigns to compliment email program.
SITUATION
WORK COMPLETED
Took leadership of digital acquisition and direct-to-consumer revenue campaigns, focusing on subscriber growth, cross-sell/upsell of program-based fitness content and products.
Instituted data-driven experimentation (A/B testing, lifetime-value tracking) and aligned media spend to highest-ROI channels.
Built and optimized paid-media, affiliate partnerships, conversion funnels, and retention programs to improve unit economics
