FEEDME
Launched a Food Discovery App from Zero serving as a Fractional CMO
FeedMe is a pioneering food recommendation platform that is the only app that provides menu item recommendations personalized to a users’ taste preferences. Was hired as the first marketing lead to build out the organization from scratch to launch the app.
SITUATION
WORK COMPLETED
Built out organic social, growth, and lifecycle marketing functions from ground zero, while serving as CMO
Managed full marketing P&L while also partnering with product team to evolve the FeedMe app
Established marketing infrastructure including team roadmap, content calendars, retention and growth strategies
Established influencer strategy, onboarding Glewee as a platform to engage with creators and content creation
Built up the team to 4 people along with a creative and growth agency
RESULTS
Led launch of app and drove 1,000 downloads at a CAC less than $5
Organic social strategy led to over 700 IG followers and over 300 facebook followers in 4 months
FeedMe: Launched a Food Discovery App from Zero
Served as the first marketing hire to build and launch FeedMe, the only AI Native food recommendation platform at the menu item level. Achieved 1,000 app downloads at under $5 CAC and growing organic social to 700+ IG followers in 4 months.