MUSE
Site Overhaul and Revamped CRM Drives 37% Revenue Lift
PI Growth Advisors was bought in to take over ownership of Muse's eCommerce site and digital experience which accounted for over 50% of total revenue. Over time this engagement evolved to include management of retention strategy as well with the ultimate goal to increase conversion rates and revenue
SITUATION
WORK COMPLETED
Implemented a new conversion rate optimization program where a roadmap was developed to prioritize new site treatments at each funnel of the purchase process
Revamped design of homepage, shop page, and product pages to address friction points in consumer buying journey
Revamped CRM flows to migrated from research heavy to visual heavy creatives
RESULTS
37% increase in overall revenue
19% increase in AOV
7% increase in conversion
18% decrease in bounce rates
Muse: CRO Overhaul and Revamped CRM Drives 37% Revenue Lift
Revamped site presence and retention flows, increasing overall revenue 37%, AOV 19%, and conversion rate 7% while reducing bounce 18%.