MXXN
Building a Profitable DTC THC Spirit Brand
MXXN is a new hemp based THC infused spirit this launched in late 2023. Worked directly with the founder to pull a team of fractional resources together to successfully launch the full DTC presence and retail support for the brand.
SITUATION
WORK COMPLETED
Drove the setup of MXXN’s eCommerce site
Worked with lean team to set up paid media strategy (Meta/Google) and CRM strategy (Klaviyo)
Also set up operational processes for customer service, creative and retail outreach to launch the brand in select markets
Furthermore manage the P&L for the DTC business
RESULTS
Drove $270K in total revenue for the brand in it’s first full year of operations
Drove first order profitability with AOV > CAC
Drove repeat purchase rate of 30% while surfacing minimal discounts
Drove the launch of MXXN’s subscription program which now accounts for 30% of DTC revenue
MXXN: Building a Profitable DTC THC Spirit Brand
Assembled fractional team to launch eCommerce and CRM, generating $270K in year-one revenue with 30% repeat rate and profitable first orders.